华禹公司选用Altera零功耗CPLD服务2008夏季奥运会

　   2008年6月24日，Altera公司(NASDAQ: ALTR)今天宣布，深圳市华禹高科技有限公司在其新的P1200便携式手持机中选用了MAX® IIZ CPLD。

　　之所以选用Altera MAX IIZ CPLD，是因为它不但可以迅速安全地实现新特性和功能，而且还具有最低的功耗和最小的电路板面积，该器件管理P1200便携式手持机中的多个接口，包括射频识别(RFID)读卡器、红外数据协会(IRDA)传感器、蓝牙接口以及LED控制端口等。该P1200便携式手持机已于5月1日正式在杭州公交自行车项目中使用，并将会在8月应用于北京奥运的身份识别，物流领域以及公交等小额消费领域。

      华禹深圳研发中心副总经理王绍伟说：“随着2008年奥运会的临近，我们遇到的挑战是需要迅速将便携式手持机推向市场，而现有元器件无法支持它某些独特的功能。通过参加MAX IIZ早期试用计划，Altera首款零功耗CPLD一经发布我们就能够立刻运用它，其高性价比解决方案满足了我们紧张的进度安排，在降低功耗的同时还提高了设计安全性。”

      华禹等前沿便携式手持机开发商面临尽快增加新产品功能以满足客户需求的挑战。全定制ASIC开发周期较长，而ASSP又缺乏灵活性，它们都无法帮助开发商应对这一挑战。而且，其他生产商很容易复制实现基于ASSP等现有元器件的功能，严重影响了便携式手持机开发商产品率先面市的收益。MAX IIZ系列是市场上所有CPLD中功耗最低的，单位电路板上用户可定制逻辑资源最多，并具有设计安全性，从而解决了这些问题。

      Altera公司低成本产品市场总监Luanne Schirrmeister表示，“作为世界上CPLD的领先供应商，Altera长期以来一直做到了可靠交付定制逻辑产品以帮助客户实现产品创新。华禹的P1200就是便携式手持机行业中前瞻创新者采用MAX IIZ CPLD一个很好的例子，市场一旦出现需求，该器件就能够帮助他们进行创新，突出产品优势。”

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　　Huayu Communications Selects Altera’s Zero-Power CPLDs for Portable Handsets to Be Used During 2008 Summer Games

      Hong Kong, June 24, 2008—Altera Corporation (NASDAQ: ALTR) announced today that Shenzhen Huayu Communications Technology Company Limited has selected MAX® IIZ CPLDs for use in its new P1200 portable handsets.  Chosen for their ability to quickly and securely implement new features and capabilities while consuming minimal power and board space, Altera’s MAX IIZ CPLDs manage several peripherals in the P1200 handsets, including a Radio Frequency Identification (RFID) reader, an Infrared Data Association (IRDA) sensor, a Bluetooth interface, and LED control. The P1200 handsets made their debut during the Hangzhou public transportation system’s bicycle project in May 2008, and in August, they will be used for ID identification, logistics, and public transportation services for the Beijing Summer Games.

      “With the 2008 Olympics rapidly approaching, we were challenged with getting our handsets to market quickly with unique features that are not supported by off-the-shelf components,” said Wang Shao Wei, vice president of engineering at Shenzhen Huayu Communications Technology Company Limited. “Participating in the MAX IIZ early access program enabled us to leverage Altera’s first zero-power CPLDs as soon as they were released, and to meet our aggressive schedule with a cost-effective solution that minimizes our power consumption and increases design security.”

      Leading-edge handset developers such as Huayu face the challenge of quickly adding new product features demanded by their customers. The lengthy development cycles of full-custom ASICs and the lack of flexibility of ASSPs have limited developers’ ability to meet this challenge. In addition, features based on off-the-shelf components like ASSPs are easily duplicated by other manufacturers, severely reducing the benefits that handset developers enjoy when they deliver first-to-market capabilities. The MAX IIZ family addresses these concerns by delivering the lowest power consumption of any CPLD in the market, the highest amount of user-customizable logic resources per board area and design security.

      “As the world’s leading provider of CPLDs, Altera has a long history of reliably delivering custom logic products that enable product innovation,” said Luanne Schirrmeister, director of marketing, low-cost products, Altera Corporation. “Huayu’s P1200 is a great example of how forward-looking innovators in the portable handset industry are using MAX IIZ CPLDs to deliver differentiating features as soon as the market demands them.”

　　About MAX IIZ CPLDs

      MAX IIZ devices are available in densities of 240 and 570 logic elements (LEs), with ultra-small MBGA packages as small as 5x5 mm, and as many as 160 I/Os. Their look-up table (LUT)-based architecture offers increased logic density and I/O count, thus allowing greater integration of functions and substantially reducing board space and power consumption while lowering overall system costs. The advanced features and capabilities of MAX IIZ CPLDs—such as user flash memory, an internal oscillator, cost optimization, high logic density, smaller packages and low power consumption—far surpass those of all traditional macrocell-based CPLDs.

   　   For more information on MAX IIZ devices, visit www.altera.com/maxiiz. For more information on MAX IIZ devices in portable applications, visit www.altera.com/b/maxiiz-portable.html.